HOFSTRA'S NEXT CHAPTER

Explore the new brand

Building on a Legacy
of Distinction

As Hofstra University approaches its centennial in 2035, we are ready for the future. With a vision that leverages academic breadth and depth, and a dedicated community of researchers and scholars, we are innovating across academic programs and in the community to guide students toward any future they can imagine. Hofstra 100, the strategic plan, charts an ambitious course, and now, we unveil the new brand, which expresses who we are and who we aspire to become.

Video thumbnail: Introducing Hofstra's new brand

A Tradition of Innovation

Hofstra's new brand opens an exciting chapter that honors the traditions that shape us while boldly embracing the future we're building together. Our promise, mission, and new visual identity capture the essence of what makes Hofstra extraordinary. For the community, it creates a stronger sense of belonging. For prospective students and partners, it captures Hofstra's dynamic approach to education in a rapidly evolving world.

A Symbol of Change

Heraldic Shield

Tradition and Strength

Distinguished and enduring, supportive of our legacy and standards.

Monogram

Mark of Legacy

Bold and proud, embodying our name and our historic logos.

Tulip

Emblem of Renewal

Dutch heritage meets our continuous evolution and growth.

Visual collection of Hofstra symbols: shield, monogram, tulip, book, torch, and wings

Open Book

Repository of Wisdom

Intellectual curiosity and the constant pursuit of knowledge.

Torch

Guiding Beacon

Illuminating the path ahead and passing wisdom down through the generations.

Wings

Ambition and Potential

Aspiration, achievement, and our pursuit of new heights.

Student walking on Hofstra campus during fall

OUR PROMISE: WHO WE ARE

Momentum

Our journeys meet here: yours and Hofstra's, united in success.

By connecting academic exploration with experiential learning and bridging the disciplines, we set ideas in motion and create endless opportunities for you to make your mark. Here, you experience Hofstra's legacy of distinction in teaching and scholarship on a campus at the nexus of urban, suburban, and coastal environments.

We engage with the broader community to foster meaningful relationships and progress. Together, we spark change and ignite momentum into the future.

Students interacting on Hofstra campus

OUR MISSION: WHY WE EXIST

Preparing Students to Thrive

Situated at the nexus of urban, suburban, and coastal communities, Hofstra University prepares students to thrive in the complexity of life and work in our global society by:

  • Cultivating an inclusive, diverse, learning-centered scholarly community, where free inquiry can flourish.
  • Producing original research, scholarship, knowledge, and creative work.
  • Providing excellent teaching in an extensive range of undergraduate, graduate, and professional programs with unique opportunities for interdisciplinary study.
  • Empowering students to use their education to realize their dreams and ambitions and make meaningful contributions to their communities.

What's Coming Next

Hofstra University students wearing official blue and yellow hoodies with university logo, walking together and talking

New Merch, Same Spirit

A bold new look is here. We're refreshing Hofstra's apparel and merchandise, from hats and hoodies to scarves and bottles, to put pride front and center and add school spirit to every moment. Visit the store to purchase your first piece of the new Hofstra look.

Preview of redesigned Hofstra website on desktop screen

A Reimagined Digital Presence

The website will soon feature Hofstra's bold new visual identity and a whole new experience. With more intuitive navigation and ways to find information, every click will bring Hofstra's story to life in a more engaging and accessible way.

Campus building with new Hofstra brand signage

Campus Enhancements

The campus will see various improvements that bring the new brand to life and create a welcoming environment, including new branded moments at entrances, on the unispan, and more.

Updated wayfinding and signage around Hofstra campus

Wayfinding Made Easy

Work is underway to refresh signage and update wayfinding across the campus to bring clarity and the new brand to every corner. Easier navigation and parking identification will help guide visitors and residents throughout our spaces.

Printed materials and social media examples with new Hofstra branding

Newly Designed Communications

Refreshed materials ensure Hofstra's identity is consistent and compelling across every interaction. As we go through the year, you'll start seeing the new brand on social media channels, emails, and printed materials.

Admissions brochure featuring Hofstra's new brand design

A New Approach for Admissions

We're elevating Hofstra's admissions suite of materials to impact everything from first impressions to final decisions, and delivering an inspiring and informative experience no matter where students are in their journey.

Close-up of new Hofstra-branded merchandise

Same Pride, Sharper Style

With refreshed uniforms, bold graphics, and fan gear that match the energy of our teams, the new look amplifies the pride, passion, and spirit that define Hofstra Athletics. Don't miss the big reveal of this exciting transformation at the Annual Golf Outing on June 9.

Seize the Moment

As we roll out the new brand, the Hofstra community plays a vital role in bringing it to life.

For Students and Alumni

Champion the brand to our newest community members: embody our promise and values, and work with us to advance our mission. You can also show your pride with Hofstra's brand new merchandise!

Explore the Collection

For Press and Partners

Contact a Hofstra representative for more information on our new brand and identity.

Contact Us